"GO WITH THE FLAW" - Diesel New Campaign

Perfection is boring

Diesel, the cool and young italian brand, has always tried to be unconventional and different. In 2010 they launched the "Be Stupid" viral campaign which was diverse and showed that being imperfect is ok and might be uniqe . Now, Diesel celebrates again the imperfection with the new "GO WITH THE FLAW"  advertising campaign.

What do I think of it? I admire the courage of thinking differently, the bravery of not seeking perfection, the way people embrace themselves and their flaws and going with unusual ideas and different point of views. In a world of perfection where everybody seeks the impossible of being perfect especially on Instagram (taking 100 shots before they choose which one to put in their feed, including my self). The world becomes boring and we are all currently look the same. It is much more interesting if you choose to go with your doubts, and even if it doesn't look good ,  to enjoy the ride. I love the way Renzo Rosso, the founder of diesel, thinks and wish for a new era of imperfection//

"KEEP THE WORLD FLAWS" - DIESEL NEW CAMPAIGN