The future of FASHION week
THE FUTURE OF FASHION WEEK
The more we know about the environmental and social impacts of fashion industry, the more We understand that fashion industry has to change the way business is done also when it concerns FASHION WEEKS.
The Swedish Fashion Council announced last summer about the cancellation of its annual fashion week due to sustainability concerns. London Fashion Week was called to cancel the shows last February by civil group Extinction Rebellion and CECILE THORSMARK CEO OF COPENHAGEN FASHION WEEK said yesterday at the opening of Copenhagen Fashion Week that “All industry players including fashion weeks have to be accounable for their actions….” Is it a sign of change?
While yesterday , 28th January 2020, at a press conference just before the official opening show of Copenhagen Fashion Week, Torsmark unveiled the action plan 2020-2022 designed to reinforce the event’s sustainability profile and more importantly, to push the industry to accelerate its sustainability efforts.
It seems that fashion weeks are becoming irrelevant for such a long time in their traditional format. It definitely has to change especially in such crucial time as humanity is facing at the last decade.
We need to use the gathering of so many powerful people from the industry who visit fashion weeks, in order to create a platform of change. It has to be the place of Rethinking about the future of fashion and about reshaping the way we act on our planet.
Sustainable changes are crucial for the development of the industry in any aspect so as for fashion weeks and their purpose.
From the event production process till new standards for fashion week participation, things can no longer be the same. With more than 50 fashion weeks a year and with over 600 shows during main fashion weeks, endless collections, fashion week need to be reformed not cancelled.
The italian vogue editor Franca Sozzani said once that fashion is the closest mirror of the Zeitgeist but we need to remember also that the industry plays an important role in creating the societal and cultural environment of this Zeitgeist. The celebration of new collections at fashion weeks has to become something greater. We need to celebrate the art of fashion and creativity. We can not end the joy of fashion.
Along with that, We have the obligation to check ourselves all the time and to adapt different ways of creativity in order to make the right decisions for a better future for the industry and for everyone on this planet.