MAISON ARTC

‎@maisonartc is a fashion label founded by Artsi Ifrach, an Israeli - Moroccan designer. #artsiifrach is using #upcycling to make one of a kind garments. @maisonartc is paying homage to traditional values and being very respectful to the designer’s background.

The label is eco friendly throughout the whole creative process.

“I’ve only lived here for eight years but I believe that my DNA as a designer is Moroccan,” he says. “When you see and feel my pieces, you know that someone actually made them, not a machine. Before fashion was called fashion, we called it culture – it came from the people, how they dressed, their uniforms, their needs, their style. And that spirit is still visible on the streets in Marrakech. It’s still a world that functions in an old time, you feel the culture is living in the street, it’s still raw, human, artisan. This drama, it inspires me every day.”

Artsi Ifrach

This coming weekend at @10corsocomo @cameramoda #mfw