END OF OWNERSHIP

We know already that we are living in a critic time of global changes. Everything is going to be totally different from the old world, the one that we left at the last decade. I found it very exciting, but at the same time also challenging.

Technology developments and climate changes are the two big challenges of the new decade.

The complicated situation of humanity is forcing us to change our habits and our mindset. To behave differently. In terms of the fashion world we need to change the way we consume because it is no longer relevant to live like we did before.

Therefore Our relationship with our clothing is shifting to a new model which is a result of a combination in which we still have the desire for a variety but at the same time we want to be more sustainable. We care about our planet.

It is mostly the young generation desire. they want to live differently, they are asking questions that we did not ask for a long time about the production chain and about the environmental and social affects of the fashion industry. They are leading the change.

In that case, We must shift away from traditional ownership to other ways to access products. Our fashion products must last longer so if we still want to have more clothes and we do care about planet earth we must have other options than buying new stuff and own them.
The resale market which is growing so fast gives us options that we didn’t have before. We are rethinking about our relationship with fashion products, just like in other fields. For example, music , we do not buy CD’s we rent music from Spotify. We do not have video stores, we have Netflix. We are changing our consumer behavior in all the aspects of our life, so as in our fashion choices.
Rental and Resale models prolong the product lifecycle. The new models are giving a wider audience the option to have an access to the luxury market, It leads to a circular economy and also minimize the waste, so why not?

We see a remarkable growth in resale businesses and as a result our wardrobe will change its proportion. We will see more pre owned and rented garments especially from the luxury section and less new stuff in our closet. We will need to ask ourselves about our priorities of own versus rent. Not just us as consumers, All the big players will have to ask themselves the same questions if they want to be part of this changing world. They have no other choice. It is not an option anymore.