CLOSE THE LOOP

The fashion industry was built as a linear model system. It means TAKE/ MAKE/ WASTE.

We all know that it has to change totally because of the extreme impacts on earth and on human beings.

According to Ellen Macarthur Foundation Textile production emits 1.2 billion tonnes of green house gases, half a million tonnes of plastic microfibres released from textile washing ends up polluting our oceans and one garbage truck of clothing is landfilled every second. The Linear Model will soon reach its physical limits. Circularity is a necessary solution to minimize the use of resources. Innovation and Technology can help to move into a circular fashion system. We need to focus in every step of the chain production. We need to think how a product will be made, used and ends.

The journey of garments will change. Our relationship with garments will change. we have no other choice.

Dana Thomas, author of “Fashionopolis” thinks that the future of fashion is zero waste. it will be an industrial revolution in every aspect of our life. The opportunity to shift from TAKE / MAKE/ WASTE model to a circular economy principles business models increase the use of clothes, will make clothes from renewable materials and old clothes will be used to make new ones.

This attitude contrasts sharply with the current linear system, in which resources are turned into products that are destroyed at the end of their lives.

The circular economy maximizes the use of products and resources, while minimizing value destruction. In other words, the goal is to retain the value of everything that is valuable and let nothing go to waste.

By designing our waste, keeping materials in use and regenerating natural systems, We are changing the game. The result is the growing market of second hand clothing. We see that clothing rental and resale are surging in popularity.

According to Business of Fashion, the second hand market will grow faster than any other sector in fashion and will reach $15 billion by 2023.

It is clear that Circular Economy offers benefits to society and environment.

The new model last longer, will worn more and will be rented, recycled or resold.

WE NEED TO CLOSE THE LOOP!!!