ECO MINDED MAGAZINE

Imagine a Fashion Magazine without photo shoots, models, stylists, hairdressers, without photographers or makeup artists….. The Italian Vogue January issue is exactly that!!!

“NO PHOTO SHOOT PRODUCTION WAS REQUIRED IN THE MAKING OF THIS ISSUE” said Mr. Emanuele Farneti, the editor in chief, about the declaration of being an environmentally friendly magazine. No doubt that the Italian Vogue is making a statement concerning the climate crisis that the world is facing at the last decade.

As a former Stylist and from my experience we must understand that in every production of a Magazine like Vogue there are many people involved, transportation, deliveries, catering, plastic, electricity and etc. We are aware for their environmentally affects. Vogue Italia Made a green statement and a refreshing step in the digital age we live in, which suffers from overdose of photography.

What we will find on this Issue? Eight different covers, photos replaced with illustrations of well known art icons and emerging talents, all the models wearing GUCCI. It will be a drawing issue covers. showing clothes without photographing them.

In terms of reducing the carbon footprints of magazines making, it is a step forward and a good beginning of a new decade and more responsible industry. Nevertheless the magazine will use 100% recycled plastic wrapping and all the money saved from skipping photo shoots will be donated to the restoration of the cultural center and library in Venice that was damaged by the floods last year.

January 2020 Vogue Italia Issue on newsstands January 7th.